220, A.J.C Bose Road, Kolkata,
WB, India, Pin - 700017
SATURDAY-SUNDAY
From 10.00am-5.00pm
Our Courses
The expansion of internet users throughout the world has opened up a striking new avenue so that business organisations can reach millions of customers stretching across the world with just a click of a finger. Be it the renowned erstwhile companies who want to revamp their business or new ventures who want to make their presence felt to the global audience, internet marketing is their only resort. With internet marketing, this task is made easy without much harassment, and that is why it is such a popular medium of advertising these days.
At IMT or Internet Marketing Training we strive to bring to our students an intrusive knowledge in the fields of SEO, SMO, Content Writing, Website Analysis as well as Digital Marketing. We also ensure that the students get the adequate exposure to the live projects and thus learn to face real life problems. Consequently, they will also learn the tricks of the trade and will be able to handle live projects with élan in future.
Our Courses

Digital Marketing Introduction

Knowledge about Website Management

Search Engine Optimization

Content Marketing & Distribution Strategy

Social Media Marketing

Google Adwords

Topics Covered


  • What is a Website?
  • Why do you need a website?
  • Why We Need Website Planning and Creation?
  • Type of website
  • Dynamic vs. static websites
  • Different Websites and their purpose
  • Key Components of Effective Web Design
  • Basic of Web Technologies
  • Live projects

  • What does the Term “Content” Mean?
  • What are the Requisites for Content Writing?
  • Why Is Quality Content Essential for Website?
  • How To Engage Your Visitors with Useful Content?
  • What is Content Marketing?
  • Types of Content Marketing
  • What is A Duplicate Content?
  • What Are The Various Tools Used To Check Duplicate Content?

  • What is Search Engine Optimization?
  • What is SERP?
  • Importance of Search Engine Optimization (SEO) for Businesses.
  • What is Search Engine?
  • What is Google Crawling?
  • What is Google Indexing?
  • What are Domain Extensions?
  • What is Local Search Engine?
  • Introduction to ON PAGE SEO
    • Why We Should Do On Page?
    • What is a Website?
    • What is a Web Page?
    • Web Page vs. Website?
    • What is a Website Domain?
    • Importance of Domain Name?
    • What is a Responsive Website?
    • How to Analyze a Responsive Website?
    • What is Website Page Speed?
    • What should be a Standard Load Time of a Website?
    • How to Check Website Page Speed?
    • What are URL Redirects?
    • Broken Link Check
    • What is 404 error?
    • What Does Duplicate Content Mean?
    • What is Canonical Issue?
    • Significance of Title tags and Description Tags in SEO
    • What are Internal Links?
    • What are External links?
    • What are Heading Tags?
    • What is Schema Markup?
    • What is a Sitemap?
  • Introduction to OFF PAGE SEO
    • What are Backlinks?
    • Why Are Backlinks Important in SEO?
    • What are the Types of Backlinks?
    • What is a Do-Follow Backlink?
    • What is a No-Follow Backlink?
    • What are Domain Authority, Page Authority, and Domain Rating?
    • What are Link Analysis Tools?
    • What is a Business Directory Submission?
    • What are Classified Ads?
    • What is Press Release Submission?
    • What is Article Submission?
    • What is Blog Submission?
    • What is Guest Posting?
    • What is Blog Commenting?
    • What is Social Bookmarking?
    • What is Search Engine Submission?
    • What is Image Submission?
    • What is Video Submission?
    • What is Forum Posting?
    • What is RSS Feed?
  • Introduction to GOOGLE MY BUSINESS
    • Benefits of Google My Business Page:
    • What is Google My Business Posts?
    • Google Places – Monitoring Insights
  • Keywords Search
    • What are Keywords?
    • Keywords Varieties
    • Tools for Analyzing Keywords:
    • What is SEO LSI Keywords?
    • What are Competitor Keywords?
    • What is Keyword Monitoring?
  • Google Analytics & Google Search Console
  • SEO Report

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