SEO TRAINING | Internet Marketing Training

Once, while in the game parlour, Ricky suddenly came across Arijit, who was staring at the screen blindly instead of concentrating on the game. Being a video-game enthusiast, Ricky was quite shocked with this kind of behaviour from his friend. So he went on to ask his friend what’s wrong with him and came to know that he was stressed with his career. To put an end to that, Ricky took him to his favourite –Tech Uncle.

After listening to his story, Tech Uncle asked, “So Arijit what do you like doing the most?”

Arijit: Frankly speaking I am a gadget freak and an internet addict who likes to stay glued to the PC all the time.

Tech Uncle: What if you suddenly get the opportunity to pursue this as a career and earn lots of money by simply doing what you like?

Arijit: Really? Are you serious? You mean I can stay with my computer all day long?

Tech Uncle: Yes absolutely! This is exactly what you need to do if you become an SEO specialist.

Arijit: SEO? What’s that? What exactly am I supposed to do as an SEO professional?

Tech Uncle: Oh! SEO or Search Engine Optimisation is nothing but the technicalities involved in bringing in traffic to a particular website and then convert the same traffic into revenue-generating customers.

Arijit: Sounds complicated!

Tech Uncle: Ok, let me put it simply. It is the method with which the businesses enhance their rank in the popular search engines like Google, Bing, Yahoo. etc. by incorporating the right keywords and appear in the first pages of the search engines so that they can easily get noticed.

Arijit: But how am I supposed to do that!

Tech Uncle: As I said earlier, there is nothing to worry my child! With a reputed institute like IMT, you will be able to become a pro in the trade.

And so true it is. These days most of the renowned brands are making their desire for utilising this form of technique as a way of advertising their company and making their presence felt globally.
But in Kolkata, people are not able to take full advantage of one of the most sought-after career options. Some lack the proper knowledge while others fail in the successful implementation of the same.

This is where IMT comes to the picture. It offers the one-of-a-kind opportunity for learning this trade with globally accepted study materials directly from the industry experts that too at an unbelievable course fee. You will also gain exposure to the live SEO based projects that will give you practical experience of the same.

Why should you do the course?

Here are few points to show you why this course is necessary so that you get a clear idea of what you are into and what opportunities you may have.

Learn the trade – Most of the SEO experts are self-made. They achieved perfection through years of practice. But a good course can make you field-ready well before time so that you can solve real time problems as soon as you join a company. Here in lies the significance of this course that will prepare you to face the world with the right knowledge. Moreover, with us, you will also be relieved with 100 % job assurance after successful completion of the training .
Global Presence – A vast majority of people are browsing the web today to purchase a product or service of their choice. This is what makes SEO a very lucrative career opportunity for many. This is because most entrepreneurs, these days, want to promote their business online for reaching the maximum consumers all over the world with the help of this.
Required traffic – SEO helps in filtering and helping only those traffics that come to the page who have the maximum chance of being converted into revenue-generating customers. A great SEO campaign can guarantee a long-term visibility on the internet and also beat its competitors in the process. That is why the successful business houses are now in the lookout for expert SEO specialists who will be able to promote their business n the desired manner.
Building Brand – SEO campaign helps in the construction of brand-names too, and this is the reason thousands of renowned brands are looking towards SEO campaigning as a great way of building their brands. Famous companies like Apple, Samsung and even the old school companies are today going for SEO marketing for the same reason.

For all these reasons SEO has become a popular as well as essential skill set that for both the entrepreneurs as well as job seekers for a making their business a success and have a stable career where there is huge possibility to grow.

Things you will get to learn – (Modules)

Module 1 – Basics of SEO

Definition and Explanation of SEO
Significance of Search Engine Optimization
Verities of Search Engines
Process of Executing Search Engine Optimization
Methodology or Working
Comprehending the Search Operators and SERP
Updating the Search Algorithms
Updates of Humming Bird, Panda and Penguin
Most recent Updates of Search as well as Prediction

Module 2 – Google Webmaster Tools

Learning to add sites and verify them
Locating the Geo Target
Search Queries Analysis
Reporting of External Links
Optimization of Google Crawls Stats
Robots.txt
Sitemaps
HTML Improvement
Removal of Links
AMP Implementation

Module 3– Optimization of Local Business

Submission to Google Places
Importance of Local Listing
Factors for Local Rankings
Ranking on Top of Local Results
Basics of HTML/CSS
Definition and Explanation of WordPress
Perception of Dashboard
Default Settings
Management of Content in WordPress
Creating Posts, Pages and Categories
Addition of Manu to Site
Widgets adding
Installation of Plugin
Plugins Specific to SEO
Tag Optimization

Module 4 – Research and Analysis of Keywords

Keyword Research Introduction
Importance of Keyword Search Volume and Competition
Varieties of Keywords
Method of Keyword Search
Tools for Analyzing Keywords
Ideas for Keyword Generation
Competitor Analysis
Keyword List Finalization

Module 5 – Optimization of On-page

Guidelines of Google
Significant On-page Factors
Domain names Importance
Analysis of Site Initially
Analysis of Responsive Website
Analysis of Website Speed
Implementation of SEO friendly URL
Depth of Link and Structure of Site
Implementation of URL Redirects
Analysis of Broken Link
Fixing of Canonical Issue
Significance of Title Tags
Development of Meta Tags
Content Optimization
Implementation of LSI Keywords
Inter-linking Web Pages
Placing Head Tags like H1, H2, H3 etc
Dynamic vs Static Optimization of Files
Optimization of Headers
Schema Implementation
Creation and Implementation of XML Site Map
Creation and Implementation of robots.txt
Optimization of Google Crawl Stats
Sitemap and ROR Implementation
Tools for Site Tracking

Module 6 – Business Proposals and Contracts

Introduction to Off Page Optimization
The importance of Links for SEO
Guidelines of Google Link Scheme
Search Engine Submission
Everything About Links
Techniques of Link Building
Types of Link
Links Analysis Tools
Social Bookmarking
Submissions of Directory
Submitting Press Releases & News syndication
Article Marketing
Google Hot Trends and Insights
Alexa Insights
Local Listing
Creation of Google My Business, Google Places & Google Map
Blogging and Guest Blogging
Business Classifieds for Inbound traffic
Local and regional search engines
Blog Comments
Creation & promotion of Blog
Forum & Q & A
Video Marketing
Image Sharing
Info-graphic Sharing
White Hat / Black Hat / Grey Hat SEO
Content Syndication ( Feeds )
SEO Reporting

Module 7 – Social Media Marketing

Social Media Introduction
Sites of Social Media
Social Media Business Page Creation
Facebook Page Creation
Pinterest Board Creation
Linkedin Profile Creation
Twitter Page Creation
Google Plus Page Creation
Youtube Channel Creation
Video Marketing and Monetization
URL Shortening Tools

Module 8 – Analytics of Google

Installing Analytics in Site
Generating Reports based on Business Requirements
Goals and Conversions

Module 9 – Monetization Of Website

Real-Time Overview
Audience Overview
Active User Overview
Demographics Overview
Geo Location Overview
Behavior Overview
Technology Overview
Mobile Device Overview
Acquisition Overview
Conversions Overview

Module 10 – Management and Report

Website Monthly Reports
Paid Tools for SEO Campaigns
Website Position Analysis

Module 11 – Live SEO Projects

Who should do the Course?

Fresher who are willing to make it big in the global market
Junior Link Builders who are looking for desired career path
SEO professionals who are looking for a promotion
Anyone who wants to make their internet surfing skills into a career

What you may expect post completion of the course?

As an SEO specialist, you can expect the following employment opportunities:

Work as an SEO expert in any company anywhere in the world
Join as Online Marketing Expert or Team Leader of SEO team
Freelancing as an SEO professional with domestic and international clients
Become certified as an SEO specialist when required for on-site function