The expansion of internet users throughout the world has opened up a striking new avenue so that business organisations can reach millions of customers stretching across the world with just a click of a finger. Be it the renowned erstwhile companies who want to revamp their business or new ventures who want to make their presence felt to the global audience, internet marketing is their only resort. With internet marketing, this task is made easy without much harassment, and that is why it is such a popular medium of advertising these days.
At IMT or Internet Marketing Training we strive to bring to our students an intrusive knowledge in the fields of SEO, SMO, Content Writing, Website Analysis as well as Digital Marketing. We also ensure that the students get the adequate exposure to the live projects and thus learn to face real life problems. Consequently, they will also learn the tricks of the trade and will be able to handle live projects with élan in future.
At IMT or Internet Marketing Training we strive to bring to our students an intrusive knowledge in the fields of SEO, SMO, Content Writing, Website Analysis as well as Digital Marketing. We also ensure that the students get the adequate exposure to the live projects and thus learn to face real life problems. Consequently, they will also learn the tricks of the trade and will be able to handle live projects with élan in future.
Our Courses
Digital Marketing Introduction
Knowledge about Website Management
Search Engine Optimization
Content Marketing & Distribution Strategy
Social Media Marketing
Google Adwords
Topics Covered
- Basic of Digital Marketing
- Difference of Internet Marketing and Traditional Marketing
- Basic Terms Used In Digital Marketing
- Introduction to Digital Marketing Channels
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC) / Google Ads
- Benefits of Digital Marketing
- Fundamentals of Google Algorithm
- What is a Website?
- Why do you need a website?
- Why We Need Website Planning and Creation?
- Type of website
- Dynamic vs. static websites
- Different Websites and their purpose
- Key Components of Effective Web Design
- Basic of Web Technologies
- Live projects
- What does the Term “Content” Mean?
- What are the Requisites for Content Writing?
- Why Is Quality Content Essential for Website?
- How To Engage Your Visitors with Useful Content?
- What is Content Marketing?
- Types of Content Marketing
- What is A Duplicate Content?
- What Are The Various Tools Used To Check Duplicate Content?
- What is Search Engine Optimization?
- What is SERP?
- Importance of Search Engine Optimization (SEO) for Businesses.
- What is Search Engine?
- What is Google Crawling?
- What is Google Indexing?
- What are Domain Extensions?
- What is Local Search Engine?
- Introduction to ON PAGE SEO
- Why We Should Do On Page?
- What is a Website?
- What is a Web Page?
- Web Page vs. Website?
- What is a Website Domain?
- Importance of Domain Name?
- What is a Responsive Website?
- How to Analyze a Responsive Website?
- What is Website Page Speed?
- What should be a Standard Load Time of a Website?
- How to Check Website Page Speed?
- What are URL Redirects?
- Broken Link Check
- What is 404 error?
- What Does Duplicate Content Mean?
- What is Canonical Issue?
- Significance of Title tags and Description Tags in SEO
- What are Internal Links?
- What are External links?
- What are Heading Tags?
- What is Schema Markup?
- What is a Sitemap?
- Introduction to OFF PAGE SEO
- What are Backlinks?
- Why Are Backlinks Important in SEO?
- What are the Types of Backlinks?
- What is a Do-Follow Backlink?
- What is a No-Follow Backlink?
- What are Domain Authority, Page Authority, and Domain Rating?
- What are Link Analysis Tools?
- What is a Business Directory Submission?
- What are Classified Ads?
- What is Press Release Submission?
- What is Article Submission?
- What is Blog Submission?
- What is Guest Posting?
- What is Blog Commenting?
- What is Social Bookmarking?
- What is Search Engine Submission?
- What is Image Submission?
- What is Video Submission?
- What is Forum Posting?
- What is RSS Feed?
- Introduction to GOOGLE MY BUSINESS
- Benefits of Google My Business Page:
- What is Google My Business Posts?
- Google Places – Monitoring Insights
- Keywords Search
- What are Keywords?
- Keywords Varieties
- Tools for Analyzing Keywords:
- What is SEO LSI Keywords?
- What are Competitor Keywords?
- What is Keyword Monitoring?
- Google Analytics & Google Search Console
- SEO Report
- Understanding Importance of Social Media
- What is Social Media Marketing
- Why SMM important for online presence and branding
- Strong Call to Action (CTA)
- Implementation of Trendy # tag
- Attractive and shareable pictures
- Third Party Tools for Tab Implementation
- Facebook Business Page Optimization
- Facebook Optimization Introduction
- Facebook engagements with Facebook likes, shares, comments, mentions & # tags
- Differences between Facebook Profile, Page & Groups
- Facebook business pages
- Facebook Open Graph (OG) and Onpage implementation
- Setting up Facebook Page
- Managing & updating Facebook Page
- Building Audience on Facebook Page
- Scaling up Facebook Page in terms of Likes, Shares and Social Reach
- Third party tools for Facebook Page Fan Acquisition
- Posting guidelines for Facebook Pages for better ROI
- Monitoring and analyzing Facebook Page engagements
- Utilizing Facebook Groups to reach to the targeted customers
- Creating events on Facebook
- Creating a Facebook Group and scaling up
- Instagram Business Page Optimization
- Instagram Optimization Introduction
- Instagram engagements with likes, shares, comments, mentions & # tags
- Instagram business pages
- Setting up Instagram Page
- Managing & updating Instagram Page
- Scaling up Instagram Page in terms of Likes, Shares and Social Reach
- Posting guidelines for Instagram Pages for better ROI
- Monitoring and analyzing Instagram Page engagements
- Creating events on Instagram
- Optimization of LinkedIn
- LinkedIn management
- Profile creation on LinkedIn
- LinkedIn dos & don’ts
- Question & answering on LinkedIn
- Scaling up connections
- Public & private messaging on LinkedIn
- Targeting & reaching prospective clients from LinkedIn
- Setting up Company Pages on LinkedIn
- Networking with influential decision makers
- Optimizing of Twitter
- Understanding Twitter
- Twitter Cards and Onpage implementation
- Twitter dos & don’ts
- Twitter & Hash Tags.
- Know whom to follow & whom to unfollow
- Retweet & Favorite on Twitter
- User engagement on Twitter
- Networking with influential individuals and companies
- Monitoring Twitter data using social tools
- Twitter Followers
- What is PPC?
- PPC Keyword Research
- How to create ads account
- Managing Your PPC Campaigns
- Advantages of pay-per-click advertising
- Disadvantages of pay-per-click advertising
- Types of pay-per-click advertising
- How pay-per-click search advertising works
- Creating a pay-per-click campaign
- How to choose the right keywords for your PPC campaign
- How to write effective copy for PPC ads
- Choose the right landing page for your PPC campaign
- Setting pay-per-click campaign budgets
- Bid Strategy Guide
- Flexible Bid Strategies
- Integrating pay-per-click campaigns with SEO
- Ad Words VS SEO
- Live projects